We’ve followed the saga of East Avenue’s Cambria Hotel, an outpost of the upmarket brand by Choice Hotels International, since it came on the scene in 2017. Planned for the land  spanning 68-72 East Avenue, the project didn’t seem like a sure thing for a while — it dropped off the map for about a year before finally returning with new city site plan filings a few months ago.


Still, back in January we had no idea what the building would really look like and judging by some of the chain’s other properties we weren’t expecting all that much. Turns out we were super wrong. Here are two previously-unseen images of the Cambria project — this latest design recently appeared in two separate LinkedIn posts by Choice Hotels developer Scott N. Lockwood and the Cambria project’s engineering firm VCA Structural, the latter describing it as a 15-story building with 212 rooms.

After this article, Choice Hotels responded via email:

We wanted to share a little bit of background on Cambria Hotels and clarify that the brand falls within the upscale segment rather than a mid-market brand as was listed. 


Cambria guests can expect a distinct, upscale experience that makes every stay feel like an upgrade with contemporary essentials and approachable indulgences, such as:

  • Central locations near popular dining, entertainment, and cultural experiences

  • Thoughtfully designed guestrooms, complete with modern fixtures, abundant lighting, and device recharge capabilities

  • Immersive spa-like bathrooms with Bluetooth mirrors

  • Multi-functional meeting spaces with places to work and hang out with free Wi-Fi

  • State-of-the-art workout facilities

  • Onsite dining featuring freshly prepared food, locally sourced craft beer selections, and a full bar

  • 24/7 convenience stores in select locations stocked with comfort foods and healthy snacks

  • Many locations feature pools and rooftop bars and restaurants

68-72 East Ave. - Cambria Hotel

Reported by Towers.net on 4.5.19

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